Winner for Cyber Security Excellence Awards. Adex.com in 2025 year.
Winner Global Business Tech Awards. Cyber security company of the Year. Adex.com in 2026 year.

Block fraud,
invalid traffic, and digital threats

ADEX detects and prevents policy violations, stops non-human activity,
and keeps performance data trustworthy to reduce risk across the advertising ecosystems.

50B+ Monthly checks
$250M+ In ad fraud flagged
200+ Detection threat signals

* metrics are figurative and based on internal platform data (rolling 12 months)

Digital threats
don't come one at a time

Invalid traffic, policy violations, account abuse, and deceptive ads now hit together.

Bot Traffic
Wastes Spend

Automated clicks and invalid activity distort analytics and reduce efficiency.

Policy-Violating Ads Go Live

Cloaked landing pages and misleading creatives create compliance and brand-safety risks.

Account Abuse Breaks Growth Signals

Spam and abusive behavior distort conversion quality and performance data.

Risks
Evolve Constantly

New abuse patterns emerge continuously and require adaptive protection.

One platform
Four lines of defense

Each product works standalone — and they're stronger together.

Shared intelligence means a threat detected in one layer strengthens every other.

traffic & inventory quality

ADEX ProQuality

Identify and filter non-human traffic before it wastes budget and distorts data

  1. Real-time scoring of impressions, clicks, conversions
  2. 200+ detection signals and automated blocking
  3. Pre-bid and post-bid integrations
  4. Clear reporting across sources and campaigns
CONTENT & AD CAMPAIGN MODERATION

ADEX ProModeration

Catch policy violations and deceptive behavior before campaigns go live

  1. AI analysis of ads, landing pages, redirects
  2. Cloaking and conditional content detection
  3. Custom policy rules
  4. Human review for complex cases
FRAUD & ACCOUNT ABUSE PROTECTION

ADEX ProShield

Detect account and affiliate abuse across your ecosystem

  1. Multi-account and identity signals
  2. Affiliate and lead abuse detection
  3. Behavioral and device intelligence
  4. Network and link analysis
THREAT INELLIGENCE

ADEX ProIntel

Get actionable intelligence from real-world AdTech abuse patterns

  1. Custom threat feeds aligned to your domains
  2. Monitoring of emerging abuse techniques
  3. Infrastructure and actor profiling
  4. Integration-ready APIs and analyst support

Discover how ADEX can protect your business

Developed inside
real advertising operations

Adtech Holding.

ADEX (Ad Expert) is part of AdTech Holding

A group building advertising technologies since 2011. The platform was created from hands-on work in traffic quality and policy enforcement at scale.

For over a decade, our teams have investigated invalid traffic and policy-violating activity across advertisers, networks, and publishers.

  • 01

    10+ years of traffic quality and risk control experience in real advertising environments

  • 02

    Developed inside large-scale advertising platform processing tens of billions of checks monthly

  • 03

    Used in compliance cases, partner disputes, and loss recovery processes across the industry

  • 04

    Built for decisions that carry real financial and compliance risk — not just dashboards

Unified Data Backbone

Shared intelligence connects all solutions and
strengthens detection across the platform.

Built for Scale

Sub-50ms processing of massive event streams with full data coverage.

Transparent & Explainable

Full audit trails and granular reporting behind every decision.

Adaptive Detection

Continuously updated detection based on emerging threat data.

Flexible Deployment

API-first. Cloud, on-prem, or hybrid
— integrate without disruption.

Enterprise Support

Account managers, custom SLAs, onboarding assistance, and ongoing optimisation reviews.

Adapting to different ecosystems and business models

  • ADTECH

    Traffic quality, creative compliance, campaign protection.

  • LEAD GENERATION

    Lead abuse detection, invalid traffic filtering, source transparency.

  • E-COMMERCE

    Fake users, policy enforcement, brand protection.

  • SAAS & PLATFORMS

    Account abuse, automation, integrity signals.

  • SOCIAL & STREAMING

    Content safety, moderation at scale, abuse monitoring.

Threat Research & Investigations

Practical findings from the ADEX research team — focused on real ad-ecosystem abuse patterns.

From Domain Intelligence to UDRP Decision.
The Biggest Malware Scandals in 2025.
Adex Detects Abuse of Trusted Domains.

Get a tailored strategy based on your traffic, risks, and compliance needs